Collaborate with the Head of Marketing in executing the company’s marketing strategy and programs (internal/external branding, lead generation, advertising/sponsorships, events, digital marketing) in order to support the company’s business objectives.
Focused on acquiring and retaining new customers through the management of all online and offline marketing programs including, PPC, SEO/SEM, digital advertising, webinars, content syndication, email, social, lead nurturing, channel marketing and analytics.
Collaboration with an array of cross-functional team members and external vendors is essential to increasing marketing's contribution to revenue.
Perform industry and competitive analysis to inform the sales process and help positioning and messaging
Perform ongoing tracking and reporting on B2B marketing initiatives
Bachelor’s Degree and 3+ years marketing experience required; a minimum of 2 years of experience directly managing Digital Marketing programs with proven ability to deliver consistently strong measurable results
Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail
Proven track record managing marketing pipeline generation, including managing campaigns from concept to ROI analysis
Excellent communication skills – strong written and oral communication skills
Strong analytical skills; including experience reviewing performance results and making recommendations for future actions
Proficient computer skills in MS Office including Word and Excel and PowerPoint.
Must be very comfortable with continuously changing opportunities and priorities
Team player with ability to work cross-functionally